Friday, February 20, 2009

EarthEcho International: carrying on the Cousteau tradition

There are several terrific non-profit conservation organizations (NGOs) doing good work in the name of ocean conservation. While often involved in many facets of marine issues, each organization tends to focus their energies where their particular expertise can do the most good: political, scientific, education, activism, and so on.

For many of us, our initial exposure to the oceans was through the work of Jacque-Yves Cousteau - his expeditions, films, and books and the organization or marine conservation empire that he built. With his passing, the ocean movement lost a recognizable celebrity figure head and the Cousteau organization slowly devolved into different factions, each with their own skills and accomplishments, but perhaps none as powerful as the original.

EarthEcho International is an environmental media and education non-profit founded by Philippe and Alexandra Cousteau (children of Philippe Cousteau, Sr. and grandchildren of Jacque-Yves Cousteau). In existence for several years, it is slowly coming into its own and beginning to flex its muscle. While involved in efforts to motivate governments to initiate better ocean policies, one of its goals to better educate the general public, in particular the youth, as they will be the next inheritors and caretakers of the planet.

Youth likes its heroes and icons, so keep an eye on Philippe. He is a young face with a famous heritage that could prove to be an important figure in reaching young people worldwide to embrace environmental issues and set new directions in public thinking. EarthEcho International has assembled an interesting group of advocates and educators. Let's wish them well for the future.

Learn more at the EarthEcho International web site.

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